Every business, even the smallest one, has to start somewhere, and it is this aspect that will determine the success of your company. But what is it? A logo, of course!
You can make a logo in the style you want in the service Turbologo.
What is a logo?
A logo is a graphic representation of your brand, company, or brand. It is the icon that displays the visual appeal of your products or services. With it, you are recognized, remembered, and used in the future.
Why a logo?
A logo is like an element of advertising, only combined with a salesperson’s function. In other words, by having some kind of logo, you can get yourself an assistant in both PR of your brand and in increasing the number of sales. That way, you will be remembered and, at the right time, come to us, associating the problem with the visual picture of the brand.
Types
Typeface logo
Let’s start with the most straightforward, which is the typographic logo. It consists only of the name of the company, drawn in the corporate font. Fonts can be ready-made, as well as specially designed. Of course, if you want to declare yourself as a serious self-sufficient company, it is better to choose the individual development of the typeface. More trust in something original, a person subconsciously reads the image at first sight and puts off under his “crust” those first emotions. What cannot be said about standard, ready-made fonts, which have already become familiar? And unfortunately, they are associated with some repetition and banality. Few people will be surprised by a standard font typed in Word.
A few rules and recommendations:
- The name of the company should not belong, one Word is better. Only in short words can you convey the beauty of the letters, and their combination to each other. Imagine how Google would look with their colored letters in 3, or 4 words. Clear visual oversaturation and kindergarten. If the name is long, then suitable abbreviation, about which I’ll talk later.
- Quite good, if it is possible to put in a font logo some kind of emotion or idea that will cause the right associations. For example, if a construction company is written in a thin, vintage font with frills, associations will obviously not be the same.
- Try to avoid unnecessary effects in fonts. These include shadows, volume, complex gradients, unreadable fonts, and more. Since this logo has no additional semantic load in the form of a sign, the font and the name should clearly and distinctly convey what was intended.
- If everything is done correctly, it is also important to note the ease of use of the logo. Good scaling without loss of quality and detail. This can be useful for the small print, such as on pens.
- Often used for companies with a wide range of services, where the logo does not highlight one type of activity.
Examples of famous logos of this kind: are Beats, Mango, and Braun.
Lettering / handwritten logo
This is a subspecies of a lettering logo, but its distinctive feature is the writing style. As a rule, it’s always a custom design or revision of an existing font. Since there are almost no ready-made, beautiful fonts in this style, especially if it is Cyrillic. The Latin letters are smooth and interesting, they are easy to interact with, while Cyrillic looks rough, and many letters are difficult to “neighbor” with each other. In lettering, it is very important; the letters are drawn individually and specifically for each name. Therefore, it is necessary to rearrange the drawn letters, and the visual image comes off.
A few recommendations:
- Try to avoid long names and unnecessary effects.
- It’s better to use a single color or a light gradient.
- Suitable for creative activities and youth establishments (cafe, barbershop, photographer, artist, musician, etc.).
- Often used for companies with a wide range of services, where the logo does not highlight one type of activity.
- Possible problems with scale and printing on different media.
- For many artists is difficult to implement because it requires a deeper knowledge and sense of form construction.
Examples of famous logos of this type: are Hustle, Passion, and Adumob.
Logo abbreviation
This type of logo is often chosen because of the long name that needs to be shortened and beautifully presented. Agree “Bayerische Motoren Werke” would be challenging to look at the car much easier to remember and visualize as “BMW”. Just often used for a name logo, when the name consists of several founders or for themselves:) For example, many clothing brands are built on this principle.
A few peculiarities:
- Use the abbreviation as a stand-alone logo in the form of a sign or with the full name.
- Do not use superfluous colors and effects.
- It may not suit new companies, for which it is important to convey the meaning of all naming.
- Especially if it reflects the type of activity.
- If approached wisely, the logo is more likely to be unique.
- Space for creativity, suitable for all companies and activities.
Examples of distinguished logos of this kind: Gucci, HP, PID.
Sign and Trademark
This type of logo is used without a font part. Available only to existing companies, giants of the industry that many people have heard of and know the brand. They can afford to get rid of the typography and leave only the mark. A typical example is some logos from the automotive industry. All of these logos have evolved with their companies and customers. Building up years of brand recognition. An exception can be made for new companies where the sign specifically reads the type of business.
Possible nuances:
- Not many companies can be advised.
- Easy to apply and use in certain circumstances.
- Evoke associations of a stable, well-known company.
Examples of famous logos of this type: MTS, Apple, and Starbucks.
Sign + logo
This is the most common and classic type of logo. Where it depicts the typeface and a separate sign. The sign complements the name; there are no restrictions, and use different fonts and images. Any style of execution and placement of the sign relative to the font. If implemented properly, this type of logo is versatile and, therefore, can be recommended to everyone.
Basic rules:
- Keep an eye out for detail, a number of effects, and colors.
- Readability of fonts.
- It May not be scaled well enough; it depends on the style.
Examples of famous logos of this kind: Adidas, Xerox, Sberbank.
Conclusion
Absolutely any kind of logo has a right to exist in today’s world. Anyone who would say that detailed logos do not work is out of fashion, and so on would be wrong. Or only simple signs work now. It all depends on the right tasking, which needs to be done individually. And a professional approach will close the needs in front of the company in the future.
