Varsity Gaming
  • Home
  • Gaming
  • Guides
  • News
  • Retro
  • Reviews
  • World Gaming
  • World Tech
No Result
View All Result
  • Home
  • Gaming
  • Guides
  • News
  • Retro
  • Reviews
  • World Gaming
  • World Tech
No Result
View All Result
Varsity Gaming
Home Latest

Video Advertising: What Is It and How Are Video Ads Served

Gordon James by Gordon James
February 22, 2022
in Latest, Reviews, World Tech
313 10

What’s that one thing that captures the audience’s attention in just a span of a few seconds? That’s right: storytelling!

Advertisement Banner

And ever since marketers have realized the importance of approaching prospects with thoughtful ideas, storytelling has become the crux of advertisements. If done engagingly, it can attract more audiences.

Now, amidst this mobile-centric and hectic lifestyle, people prefer digesting information in a more condensed way. Thus, instead of those blocks of texts, they prefer consuming the details through videos! Video advertisements are on their way to becoming the driving force of digital marketing in the forthcoming years.

But before we delve into what exactly is video marketing, let’s highlight some facts first:

A report suggests that almost 2/3rd of video advertising revenue is generated from mobile phones. Nearly 75% of brands are on their way to increasing their online videos over the next year. So, that makes it evident that major businesses are focusing on implementing video ads to boost profitability.

Now, as you’ve read the reports and are familiar with the rising popularity of video marketing, let’s understand how it gets done. Here’s an explanation of what video marketing is in a nutshell.

Introducing You to the Concept of Video Marketing: What’s Video Advertising?

Video advertisement is a process of showcasing ads inside video content made using an ad maker. It’s usually done during, after, or before the video gets streamed. They are known as mid-roll, post-roll, and pre-roll, respectively. Alternatively, it might be a standalone ad itself! Most video ads are sold, displayed, and bought programmatically through different targeting methods and may use some interactive components.

How Do Video Ads Get Served?

Before we explain to you the process of how video ads get served, let’s learn the format first. So, the serving formats of video ads have been envisioned, and they are:

1. Linear video advertisements: These ads get displayed during, before, or after video content. The format is similar to the commercials used on television.

2. Non-linear video advertisements: These ads run simultaneously with video content such that users can see ads while viewing that content.

3. Companion advertisements: These ads encompass texts, rich media, or texts that do not interrupt the overall video experience.

Video ads get displayed across multiple mediums and channels. They are:

  • In mobile applications (or in-app video advertisements)
  • In web browsers on mobile devices or laptop/PC
  • On OTT (over-the-top) platforms

Understanding the Video Ad Serving Procedure

The video ad serving method encompasses perspectives of marketing technologies. In simple words, if you’re familiar with what display ads are, you wouldn’t face too many challenges in understanding video ads. The only difference between the two lies in the fact that one gets displayed on the screen.

Now that you have learned about the nitty-gritty of video ads, here’s presenting the ultimate video ad serving procedure in detail. Given the complexity associated with video ad serving, you can simplify the process by performing the following steps. You can use a video ad maker according to your preference.

Step 1: Generally, the user visits a website with the video player that requests the webserver to retrieve video content. As soon as the server responds with the code, the browser knows where to receive the video content and how to format it. The video player must support the HTML5 video and VAST tags, thereby communicating with the ad servers.

Step 2: As soon as the video content is fetched, the player will send the request to the publisher’s ad server. This way, it retrieves the video advertisement. The procedure involves sending the VAST request. The ad service of the publisher would count as an impression. The ad server decides which ads to display in the space and sends back the link directing to the location to be displayed to a user in the video player. Most of the time, the ad gets hosted on the CDN or content delivery network.

Step 3: Now, the video player will send the request to CDN, after which the CDN returns the ad file, and the video ad gets displayed to the user.

Things to Learn About VAST or Video Ad Serving Template

VAST happens to be the common video advertisement template by the IAB. Upon different changes and iterations, the IAB introduced the VAST 4.2. The most current version introduces the significant solutions for video ads’ complicated problems, including verification, measurement, and interactivity.

Sadly, multiple video players have been lagging. And that makes it evident for the ad industry to embrace the adoption of VAST 4.2.

Like the software updates that prevent phones from being hacked, VAST updates are needed across the industry to streamline delivery methods and curtail advertisement fraud – the online ad’s perennial bane!

Here are the benefits of the adoption of VAST:

  • Seamless implementation because of standardized macro-centric and requests that enable the video players to display ads more effortlessly
  • Enhanced support for the OTT and mobile platforms
  • Combined video and audio standards with DAAST’s inclusion (where DAAST is the Digital Audio Ad Serving Template)

VAST 4.2’s introduction refers to the VPAID’s killing-off, the format that was not met originally with decent reception. Additionally, it may be the reason behind the common schema’s slow adoption.

VPAID provided limited transparency and created multiple issues in the industry associated with vulnerabilities, trust, negative UX or user experiences, and poor fill rates.

How Does the VAST Request Work?

To play the video ad, that video player should send the VAST request to the ad server for the information concerning:

  • What should get tracked as that ad gets played
  • How that ad must get played
  • The ad that must get played

After Everything Else

Video ads are gaining paramount prominence in today’s marketing sphere. Thus, understanding how video ads get served is the first consideration a marketer would ever want to consider. Now that you have learned the information, you can proceed accordingly.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Share 0
Tags: Featured
Previous Post

Details to Know Before Purchasing a Gaming Mouse Pad

Next Post

The Beginner’s Guide to Online Casinos

Related Posts

Types of logos: descriptions and examples of logos

by Gordon James
May 26, 2022
0

Every business, even the smallest one, has to start somewhere, and it is this aspect that will determine the success...

Simple guide on writing a perfect essay on a business topic

by Gordon James
May 16, 2022
0

Has this happened to you? You dream of getting into college and studying business, set goals, and are determined to...

How is Metaverse Going to Transform the Gaming Industry

by Danny Kilcannon
April 19, 2022
0

Unless you’ve spent the last year in a cave - away from any technology, you are probably familiar with Metaverse...

Next Post

The Beginner’s Guide to Online Casinos

7 Common Mistakes Pubg Mobile Players Make Tips To Become A Pro

Categories

  • Gaming
  • General
  • Guides
  • Latest
  • News
  • Retro
  • Reviews
  • riproar
  • World Gaming
  • World Tech


Categories

  • Gaming
  • General
  • Guides
  • Latest
  • News
  • Retro
  • Reviews
  • riproar
  • World Gaming
  • World Tech

Recent Posts

Space Themed Video Games

Space Themed Video Games

June 27, 2022

Top 5 Popular Online Games in the Gambling Industry

June 14, 2022
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2022 VarsityGaming.net

  • Login
No Result
View All Result
  • Home
  • Gaming
  • Guides
  • News
  • Retro
  • Reviews
  • World Gaming
  • World Tech

© 2022 VarsityGaming.net

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In